The process of tailoring your website with keywords for the purpose of improved search engine results rankings is called search engine optimization. Search engine optimization is an incredibly large virtual business. Many people think that SEO is too complicated to implement on their own. Disregard those who attempt to dissuade you.
Don't use dynamic queries if you can avoid it. A URL like www.mysite.com?sid=100&mode=q may not even be indexed. Search engines get confused with irregular names, so you will want to create something that is meaningful for every URL, along with relevant keywords that flow naturally.
If you are working on SEO, avoid Flash. Flash has long loading times and is not able to be read by the search engine crawlers, so any text in your Flash files is not going to be indexed. In order to optimize your website, the content must be able to be searched and indexed by search engines.
Don't use duplicate content and avoid being flagged as spam. You might not even realize that you are using the same material over and over. Using the same product descriptions on several pages could save you time, but the search engines can't differentiate between that and spamming.
Use videos and a video sitemap to increase the SEO of your website. Videos are great for when you want to show yourself or the staff or you can show how a product works. Use effective keywords to label the video, then display it on your site. After making a video sitemap, submit it using Google Webmaster Tools. Then post your content on YouTube and websites that host videos. Now, you can just wait for the customers to find you.
Think about adding a podcast to your website. Podcasts, in either a video or audio format, are a great way to communicate with your customers with relevant information. People seem to like podcasts because they can record them and listen to or watch them at their convenience. Search engines can pull up your podcasts based on descriptions of them.
Though SEO does have layers of complexity that are best reserved for professionals, there is no reason to believe that beginners cannot also use this tool to their advantage. You can do your own SEO, and do it quite effectively, by learning easy, proven techniques like the ones presented above. Start increasing your search engine rank today!
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